How to Choose the Perfect Self-Tanner

How to Choose the Perfect Self-Tanner

Do you want a sunless sun-kissed glow? Knowing how to choose the right self-tanner for your skin is important for both the summer and winter seasons. In this self-tanning guide, we'll precisely explain how to do it!

Learn how to choose the perfect shade for your skin tone and find the self-tanner for you. We have all the information you need!

Had previous attempts at self-tanning that didn't turn out so well? We've compiled our proven strategies for foolproof self-tanning applications - so continue reading to learn more!

Picking the Right Self-Tanner Shade & Formula

Consider your skin tone, colour, and type, as well as the kind of product you desire before selecting a self-tanner. Are you feeling self-conscious because of skin imperfections and seeking a more balanced complexion that doesn't require too much effort?

While some may seem to effortlessly achieve that sun-kissed, beachy glow, the truth is, that replicating this look at home can be quite challenging. Pinpointing the right shade alone takes trial and error for even the most experienced beauty experts. You also need to take into account various formulas and finishes depending on your skin type. It's quite a bit to process, so let's dissect it.

Determining Your Skin's Undertones

Choosing the right self-tanner involves knowing your skin's undertones. Unsure where to start? Here's a simple hint: look at your veins. If they look slightly green, you have a warm undertone. If they appear blue or purple, your undertone is cool. If it's neither? You possess a neutral undertone or an undertone that is similar to your skin tone.

Helpful hint—your skin undertone can guide you in selecting gold or silver jewelry! Silver complements cool undertones perfectly, whereas gold harmonizes wonderfully with warm skin. (You can thank me later.)

Self-tanner Colour Matching Cheat Sheet

Here's a brief guide to aligning your self-tanner with your skin undertone. Remember, if you opt for a shade too dark, instead of achieving a beautiful glow, it might result in a unnatural appearance! 

Warm undertone: Choose a bronzer with warm tones. These can include mocha, golden brown, or a hint of color like yellow or burgundy. Even with a warm choice, remember, it can appear airy and refreshing!

Cool Undertone: Opt for shades of beige, softer tans, or even a gentle peach. A touch of warmth can contribute to a sense of depth—just be sure not to overdo it! Visualize a light pink rose. Anything beyond a delicate rose shade and you're flirting with risk.

Neutral Undertone: Steer clear of excessively yellow or pink hues. Neutral undertones are famously difficult to match, but bronzers with a brown base usually achieve the best results.

Make sure your Self-Tanner shade aligns as closely as possible with your skin's undertones to give your skin a lively, natural glow. Selecting a warmer hue for skin with cool undertones, for instance, may result in an unnatural orange appearance. You might be aware, it's generally recommended to choose a bronzer that's one or two shades deeper than your actual skin tone.

Get to know our body Self-Tanners:


Achieve a flawless and even natural-looking complexion with our velvety and lightweight tanning mousse. Easy to apply, fast drying and streak-free. Enriched with coconut oil, cucumber, mango, apricot and grapefruit extract, this mousse will leave your skin radiant and hydrated. The Medium shade is perfect for those fair to medium skin tones or first-time tanners who are looking to achieve a natural-looking complexion.

For individuals with a pale complexion or those desiring to incorporate a subtle hint of color to their appearance, our medium shade is an excellent option!

For individuals seeking to enhance their radiance, our Dark shade is a fantastic selection! Our light shade is well-suited for individuals with fair to pale complexions, while our deep shade is an ideal choice for those with medium to dark skin tones.

If you desire a tan that exudes a "just returned from vacation" vibe, our Ultra Dark shade is the perfect choice! Our medium shade serves as the ideal middle ground for individuals with medium skin tones. And if you desire a little something extra, our Ultra Dark shade is ideal for achieving a deep bronze radiance.


Our Self Tanning Water Mousse, is a revolutionary transfer free and clean formula that gives you a natural-looking and streak-free tan.Our unique formula, inspired by our best selling Face Tan Water, is designed to intensely hydrate your skin while providing a radiant complexion. You'll be captivated by its lightweight texture and dreamy mousse feel. Experience complete customization of your tan with our express formula.  In just 2 hours, your tan will develop from a light luminous glow to a deeper and noticeable tan depending on wait times till rinsing.This allows you to adapt the result to your skin tone and achieve different shades of tan depending on when you rinse. The tan will continue to develop over the next 12 hours.


Body Exfoliator

Tanning prep is essential for tan longeverty. Scrub away dead skin to leave you with soft & purified skin. 

Self Tanning Mousse

Our mousses will keep you tanned all week long while providing you with a hydration & healthy glow. 

Body Wash

Enriched with antioxidants, our vanilla, and lemon extract body wash is the perfect aftercare product to maintain a streak-free and long-lasting tan. Free of ingredients that can affect your sunless tan, this cleansing gel is the only product missing from your shower routine. 

Body Cream

An ultra-rich Body Cream infused with powerful active ingredients such as shea butter, avocado oil, Aloe Vera and vitamin E to leave the skin soft, smooth and nourished. Replenish and revitalize the skin to provide exceptional hydration.