NUDA is much more than just a skincare brand—it's a true philosophy that promotes self-confidence, well-being, and radiant skin. Behind this flourishing Canadian company, founded in 2017, are two passionate entrepreneurs: Geneviève Beaulieu and Mahay Dumas. Their mission? To offer high-quality skincare and sunless tanning products that allow people to achieve a natural glow without harmful sun exposure.
An Idea That Revolutionized Tanning
It all started with a shared ambition: to transform the tanning industry by offering a safer and healthier alternative. The two founders initially focused their efforts on professional airbrush tanning solutions. In a short time, NUDA became a leading reference by training more than 1,500 airbrush tanning artists across Canada and beyond. This early success quickly led to the development of a complete line of sunless tanning products and skincare, making it easy for everyone to achieve a beautiful bronzed glow from the comfort of their own home.
The Inspiring Journey of Mahay and Geneviève
Mahay Dumas (on the left) is passionate about health and wellness and is always on the lookout for the latest trends in the field. Although she studied law, her love for entrepreneurship and skincare drove her to bring her dream to life through NUDA. Her primary goal is simple: to help people feel good in their skin and maintain healthy skin while achieving a natural, radiant look.
Geneviève Beaulieu (on the right), on the other hand, has a background in finance and business management. With several years of experience as a manager in various industries, she has the essential skills to lead a rapidly growing company. Her management expertise and visionary mindset have played a key role in NUDA's rapid expansion. For her, entrepreneurship is a true passion and a tool for personal growth that she applies every day.
NUDA: A Brand Focused on Wellness and Confidence
From the beginning, Geneviève and Mahay made it a point to uphold fundamental values in developing their products:
✔ Premium Ingredients: All NUDA products are enriched with nourishing elements that ensure optimal hydration and a radiant complexion.
✔ A Safe Alternative: Sun tanning carries many risks for the skin, including premature aging and UV damage. NUDA offers a safe and effective alternative to achieve a bronzed glow without harmful effects.
✔ Vegan and Cruelty-Free Formulas: The brand is committed to offering products that are not tested on animals and contain no animal-derived ingredients.
✔ A Natural and Even Result: Thanks to advanced formulations, NUDA’s sunless tanners deliver a smooth, streak-free finish with no orange tint.
NUDA’s Impact and Growth
In just a few years, NUDA has established itself as a key player in the beauty and tanning industry. Its commitment to excellence and customer satisfaction has allowed the brand to expand its offerings and reach a growing audience. Many beauty professionals trust NUDA products, helping build a loyal and engaged community.
The company continues to innovate by launching new products tailored to consumer needs. In addition to its sunless tanners, NUDA now offers a complete skincare line, including exfoliants, moisturizers, and mists that help extend and enhance the tan.
A Sustainable and Responsible Commitment
Beyond its commercial success, NUDA pays close attention to its environmental impact. The company strives to reduce its ecological footprint by adopting sustainable practices, such as using recyclable packaging and selecting responsible ingredients. This commitment reflects the founders' desire to offer products that are kind to both the skin and the planet.
NUDA Celebrates Its 8th Anniversary!
On March 20, 2025, NUDA celebrates its 8th anniversary! Eight years of innovation, passion, and dedication to offering high-quality products that help everyone shine. This anniversary marks a new chapter for the brand, which continues to evolve and surprise its community with new initiatives and even more effective products.
As NUDA celebrates this special milestone, Geneviève and Mahay are more motivated than ever to push the boundaries of the beauty industry. New products, international expansion, and exciting collaborations are in the works, promising exciting surprises for the brand’s loyal fans.
The inspiring journey of these two entrepreneurs shows that with passion, dedication, and a clear vision, it’s possible to create a brand that changes lives. NUDA is not just a beauty company—it’s an invitation to celebrate self-confidence, take care of your skin, and glow from the inside out.
Join the Glow Community!
Dreaming of radiant skin and a flawless sunless tan? Discover NUDA’s entire range at nuda.com and follow their journey on social media. Together, let’s celebrate beauty in all its forms and wish NUDA a happy 8th anniversary! ✨🥂
